As an enthusiast of QR codes, I wonder why we are behind the Koreans who have embraced this technology for supermarket shopping.

Hat tip to the erudite Winchester Whisperer for alerting me to this:

The Korean company, Homeplus, has taken shopping to a new level by launching the world’s first virtual shop in the Seoulleung subway station at Gangnam, south Seoul. Customers can buy 500 different types of processed food and household goods shown on the virtual display by scanning the bar codes using their smartphones. They then choose their delivery time and look forward to their shopping being delivered to their door.

I don’t know why they can’t take their shopping home with them, but it would certainly be helpful for UK for shoppers who don’t own cars to have this option. Can you imagine shopping this way? How long before it happens here?