Sally Bercow’s appearance on Celebrity Big Brother looks set to spectacularly backfire as she appears to be the favourite first Z-rated “celeb” who is booted off.

Last night she crumbled and was reduced to tears, hiding in the loo after being nominated by housemate Kerry Katona who wailed that she didn’t know what to talk to Sally about.

I doubt any of Sally’s housemates have heard of the Speaker before, let alone Sally Bercow who peddles her fame as his wife. I also wonder how many of these “celebs” Sally had heard of them herself.

I couldn’t resist tuning in last night to see how she was coping. During the brief time I watched, she seemed at a loss, has nothing in common with her other housemates and must be bored stiff with no newspapers or Twitter to manically update. I couldn’t manage a day in that scenario, and it might be a blessing in disguise for her if she is evicted this week – once she recovers from the public humiliation and the media headlines which will savour her eviction.

Sally is nominate along with Kerry and Bobby Sabel, a male model, but believes she will be the first to go, and her response to Kerry hinted at her personal insecurities.

‘I don’t blame you for picking me, it’s just that you’re popular, Bobby’s good-looking and I’m not.’

As Kerry tried to placate her, even offering to quit the series if it meant Sally could stay, Sally remained adamant that she didn’t stand a chance against Kerry and Bobby.

‘It’s not your fault..but I’m gutted,’ she told Kerry as the pair struggled to contain their emotions. ‘That’s me gone.’

If you want to evict Sally, or vote to keep her in, just click here. Can Max Clifford’s slick PR – he is representing Sally during her Channel 5 incarceration – swing the public’s vote in her favour with mass media coverage this week with a rallying call to save her?

*It’s a shame that Sally could not use her privileged position to help others in a more positive way. In today’s Sunday Times, there is a report that some of David Cameron’s ministers will personally “adopt” workless families to help the long-term unemployed off benefits and into work. I would have thought that was right up Sally’s street.

Incidentally, I am pleased to read that Emma Harrison, the social entrepreneur who is spearheading this project, is herself personally providing this kind of mentoring herself so she can speak from experience and demonstrate best practice. That way, we can be sure it is not a political gimmick. However, as MPs work 80 hours a week and have very little time for their own families, I will be interested to see how they can find time to “adopt” a problem family. In theory, it sounds a terrific idea, let’s see if it work s in practice in the long term.