LabourList contributor Bryony King reckons that The Sun’s support for Conservatives isn’t a worrying matter for Gordon Brown.

She believes that Labour can rely on the internet to bring them in votes:

“If we want to forget about The Sun, which I’m sure we all do, then we need to switch our focus to the internet and to the front line. Elections are won by people, not papers, and we need to make sure the Labour message is reaching those people and we need to be communicating with them. MPs, PPCs and activists can all play a part in the internet campaign. Labour politicians need to be following the example of those who are already utilising the internet, with party members aiding and networking on their behalf.

“Voters are as likely to be twittering, logging into facebook or watching videos on  YouTube than reading The Sun everyday. That’s where Labour need to be with them to win the election.”

Labour has already lost that battle too, Bryony. Barack Obama raised a staggering half a billion dollars online in his 21 month campaign for the White House. How does Labour’s online fundraising campaign compare to that? When it is pulling in millions too, then yes Bryony, Labour will have connected with its voters and can rely on the internet to pull in votes.

While Bryony and myself might be up to speed with the social media joys and benefits of the internet, I do not believe that this is true of the majority of British voters. That’s why Conservative candidates are working hard at grass roots level and knocking on doors galore, and why David Cameron has been travelling around the country with his brilliant Direct Cameron tour to meet as many voters as possible face to face, as well as enjoying the support of The Sun, and networking on the web.

Here is the link of a video I recorded about Obama’s fantastic use of the internet in his election campaign which political campaigners might find of interest.

Gordon had better start packing his bags….

*Oh dear, oh dear, oh dear. Labour is in serious financial straits, according to Iain Dale, and is struggling to meet its annual loan interest payments of £2 million. He reports that they cannot pay back their existing loans and in any normal meaning of the term, they are technically insolvent.

I hope all the Labour activists are twittering hard!