I have just signed up for an excellent one-day conference aimed at helping charities overcome some of the huge challenges they face today in order to survive.

I am attending in my role as chair of trustees for Headway Cambridgeshire, which imagesupports those with an acquired brain injury, and their carers.

Surely never before has the need for charities been greater, particularly those aimed at helping the most vulnerable sections of our community, including battered wives and abused children, the disabled and our increasing elderly population. Let’s not forget the soaring demand for financial advice provided by the Citizen’s Advice Bureau, often a first stop for those in debt who don’t know where else to turn.

This conference is really timely: those charities that didn’t sink from the Iceland bank collapse today face considerable competition for grant funding. Many charities are losing out financially because Lottery funding which they previously used is being diverted to pay for the London 2012 Olympics.

As a trustee, I have a huge responsibility to Headway Cambridgeshire to ensure it remains financially secure and  continues to provide value for money for its service users. Many charities are a vital lifeline and their survival is crucial.

This article asks the right question: if the government can bail out the banks, who is going to bail out the charities? Isn’t it in our interest as a society to save them?

The conference has a great line up of speakers. I shall be thrilled to meet Channel 4 news presenter Jon Snow, whose refusal to wear a poppy on air led to me making my TV debut! He is its keynote speaker.

There will also be UK and USA experts providing advice on the strategic use of charity communications to maximise incomes.  It is designed to help charities to make news, mobilise support, raise funds and campaign effectively. Knowledge in all these areas is crucial in order to survive.

Full details of the speakers can be seen on this link.

The conference is being held on Wednesday, 18 March at Central Hall, Westminster and costs £146. Anyone interested can sign up here.