If, like me, you watched Newsnight last night with journalist imageMi image chael Pollan being quizzed about his latest book, In Defence of Food, did you also wonder why food has become so complicated?

For example, who eats butter any more? Is it made from the right kind of fat, does it contain Omega 3 oils? These are the questions I ask myself too as I avidly scan food labels. Have we become a little hysterical about food?

Pollan believes that our idea of what food is and what we should be eating has been completely distorted by the food industry and nutritionists. He believes that people are now so confused about their diet that they have no idea what real food actually is any more.

As far as I am concerned, food should be fresh and locally produced if possible. And this is a subject close to my heart as I love food and I love eating, and I like to enjoy what I eat.

So it is a great pleasure for me to work on my latest project with NIAB, the National Institute of Agricultural Botany, which is actively supporting the Year of Food and Farming and will be working with Cambridgeshire schoolchildren this spring and  summer to inform them about food and where it comes from.

I am meeting with their staff this afternoon to discuss our communications campaign, which will include students learning about modern plant varieties and the importance of plant breeding for consumers.

Sadly, according to Food and Farming research:

One in five children never visit the countryside – indicating that more than a million children across the country have absolutely no contact with the land.

  • 21st century youngsters are more likely to have holidayed abroad than to have explored England’s fields and farms.
  • A further 17% have only been to the countryside "once or twice", meaning a third of children have little, if any, experience of the rural world.
  • A fifth of children say they have never picked and then eaten fruit – one of the staples of classic outdoors life*

It is tragic that at a time when so much information is available about healthy eating, it seems to confuse people and we have ended up with record levels of obesity, though inactive lifestyles is also a major contributory factor towards this.