image This very interesting comment has been made on my post where I wrote about my difficulties with Tech Guys:

You do realise just how sexist dixons group and pcworld are being, don’t you.
tech ‘guys’!?
I’m a woman and I am a technician. I am not a guy!
As a woman and a journalist with clout, can you not join the many women who are already picking up on this and state that it is out of order.

I do take her point, and I certainly do know of other women technicians. However, I am making an assumption that the name was chosen because of its informal and friendly overtones (even if, in my experience, they didn’t live up to it this).

I have no idea how many women are employed by Tech Guys. It would sound too naff to change their name to Tech Guys and Gals. Do you have any suggestions? Perhaps something simple, like Tech Solutions.

If this is something you feel strongly about, you can follow her lead by protesting to the companies. I shall not as I don’t feel riled about it. But it would be interesting to know the outcome.