It’s been a long, but stimulating day, and I shall feel guilty if I don’t write up on the Blogging4 Business conference as others who went have already produced live blogging reports, like Rob Andrews, Guillaume du Gardier, Lloyd Davies and Robin Hamman.

I always enjoy checking out the delegates list at these events, and it included a fascinating mix, such as The Welsh Whiskey Company and River Island Clothing, as well as the Camelot Group and Cheapflights Ltd. Oh, and Playboy too, they also have a blog and podcast.

I was particularly interested to learn more about the social network sites from Michael Stecker, of Microsoft Digital Advertising Solutions. Robin has it fully covered, so I plan to spend time soon exploring Facebook, Bebo and MySpace.

I also enjoyed being reminded about the power of blogging and how Reutuers was rumbled by a blogger for unwittingly publishing a fake pic last summer from the war in the Middle East, but how they had turned that negative into a positive and blogged about it, discussing the boundaries for acceptable pic editing.

I bumped into Damian Collins, Conservative parliamentary candidate for Folkstone and Hythe, and bloggers Hot Ginger and Dynamiteร‚ย  Ginger and Proud and Adam Timworth who writes One Man and His Blog. I’ve just noticed Adam has also written up on the conference, at which he spoke about social software in business. It was also a pleasure to meet Ged Carroll and hear him speak too about how PR is adapting to consumers who talk back. Hugh MacLeod dropped by at the end and is very excited about a huge new project he is working on, due to be announced any day on his blog.

I had the feeling that there are still many PR practitioners who are clueless about blogging, who do not write a blog themselves, and are stuck when businesses seek their advice on this. Some I spoke to said they didn’t have time for it, but those who do know that it pays dividends and is beneficial for their clients, PR guys like Guillaume and Ged.

I’m afraid it’s a short, but sweet, post on the conference, it’s been a long day. The pic is of my new Polish friend Kasia Poltorak of PR News Wire, courtesy of Rob Andrews. And I’ve posted pics of some of the people I met on my rogue’s gallery at the top of the page, can you guess which one is from Playboy?