This is the snazzy winning logo which beat off 1,700 others to mark the 50th celebrations of the European Union. It was designed by Szymon 
Skrzypczak (pic), from Poland.
It very cleverly picks on different type faces from different countries – I guess the UK is represented by the very arch and angular T from The Times, it denotes the very stiff British upper lip.
But why didn’t any UK entries make it through to the finals? Whatever your views about Europe, it would have been a great opportunity for us to showcase our creativity.
Some of the talented art and desing student finalists came from Latvia, Slovakia and Lithuania, our nearest finalist coming from Ireland. Will leading international companies be seeking to source their inspirational and cutting-edge designs from these new European countries instead of the UK?
I doubt there will be much enthusiasm from the UK for any EU celebrations next year. Martine has pointed out that the EU fears ridicule and is scaling down its plans. A mooted Eurovision-style singing competition, and plans for EU-wide dancing in the street and an EU marathon have discreetly been dropped. I can hear you all breathing a huge sigh of relief, but you are not let off completely, you can instead gear yourself up for:
- Eurovision-style song contest
- Dancing in street
- EU marathon
- Tree-planting campaign
- European film festival
- Festive voyage by boat calling at ports from Finland to Greece
I would have thought some European football matches would have been a good idea, but then maybe not, it is just as divisive as uniting – just like politics and religion!
Ellee, I don’t want to be at odds with you and I agree wholeheartedly that the Brits should have showcased their talent but … do you REALLY like that hotchpo— sorry, wonderful logo by the man with the unpronouncable name? [And I think you might have an eye for a pretty face too, just quietly, judging by the photo.]
James, I think it takes some getting used to, just like the new Conservative logo. Have you checked out the other logos that were shortlisted? Now admittedly, there were a few hotchpotchs there. And I really don’t mind you being at odds with me, I would be disappointed if you weren’t truthful.
I agree that European policies, that try to be united have the very opposite effect, as people resent being told to join with others. The logo might look smart, but I’m not keen on the EU. The British DO need to promote themselves more.
Better Off Out. It’s the only way.
But you can’t vote for “Better off out” can you.
(Did you catch Mr Farage on the radio last night?)