Will we soon see a Cambridge Conservative version of this?

While Conservatives in many southern regions celebrated their well deserved success at local elections, those in Cambridge must only have felt despair and wretchedness.

They lost their only remaining seat on Cambridge City Council. The 42 members are now made up of 29 Lib Dems and 13 Labour members.

Neither are there any Cambridge Conservative members sitting on the county council, though they are the ruling party.

Yet at one time they led Cambridge City Council and Cambridge had a Tory MP up until 1992, only to be snatched by Labour and last year Lib Dems.

So it was hardly surprising to see this stark headline in the Cambridge Evening News’: “Dodo bird: extinct, City Tories: ditto”.

This means there is not one person to express the Conservative point of view in Cambridge, a very regrettable and lamentable position.

Coun John Powley, who led the city Conservatives during their heyday was quoted in the report as saying:

“Conservatives in Cambridge city have got to work extremely hard to convince the public that their policies are right for the city of Cambridge.”

More than hard work is required and I immediately phoned John to discuss this and see if I could help get the right message across by offering my PR experience.

It’s not good enough to say there is no budget, that’s the easy way out. The party needs to get the right message across using a variety of different methods, PR is just one, but it’s an essential one.

Cambridge needs vibrant and enthusiastic Conservative candidates who are prepared to work hard by joining local groups and associations and leading headline hitting campaigns, not just giving it lip service. They must prove they genuinely want to help and improve the quality of life and services for local people.

Cambridge is supposed to have some of the best brains in the country, lets start using them.