The unconditional love of a mother, the trust of young children and joy of being with a family, is heart rending in this 40 second NSPCC video. Sadly, it’s not something all children experience.

This evocative NSPCC campaign reminds us that children are our future, and asks, “what will you leave the children in your life?” It is seeking support, a gift in your will, to continue helping the thousands of children it protects and supports after suffering a painful and traumatic experience.

I keep telling my sons they don’t know how lucky they are. Love is priceless, but for young people unfortunate enough not to live in a supportive environment, for those who suffer abuse, the NSPCC is always there for them. Their trained staff are just a phone call away.

Every year the NSPCC Helpline answers more than 79,000 calls a year from people who are concerned that a child is at risk of abuse.

I hope I leave my two sons confidence and self-belief in the fact that they can do anything they set out to achieve.