It’s billed on Facebook as the  “Social Media Advertising London Event of the Year”, and I plan to be there. It is being led by online marketing guru Murray Newlands, who has impressed my blogging mentor Geoff Jones, a Cambridge geek who held one of the first social media conferences ever in the UK in September 2005. And that’s good enough for me.

This is what Murray has planned for 20 September at the Cavendish Centre:

Social Gaming: The World’s Most Compelling Ad Campaigns
Social gaming has hit new heights in the last 12 months. Runaway success stories like FarmVille and Mafia Wars have attracted over 100 million gamers to join in the fun and the industry is set to surpass its forecast $1 billion in revenue in 2010. In this session we’ll highlight the benefits of advertising through social gaming and identify the best opportunities on the horizon.

New Forms of Measurement for Advertising
With the rise of social media, CPM (cost per impression), the standard form of measurement for advertising, has proved inadequate as a means of measuring ROI. This has prompted networks to introduce new forms of measurement, such as CPE (cost per engagement) and to seek to measure returns in terms of participation, involvement, attention or trust. In this Panel Discussion we’ll analyse which forms work best, and why.

Video Advertising: Ten Tips to Leverage the Viral Power of Social Media
What is the secret to effective online video advertising? How can companies use video advertising to strike a balance between paid and earned media? How much “seeding” is needed? Should you be seeking conversations or click-thrus? And, what KPI’s should you use to evaluate the success of your campaigns.

How to  Manage and Optimise Facebook Advertising Campaigns
Facebook is set to make over $1 billion from advertising in 2010 and thousands of businesses are using the social network’s targeting tools to connect with customers. This works for SME’s, but what about large agencies and brands that need to manage complex advertising campaigns? In this session we will explore how to create, optimise and manage major ad campaigns on Facebook, including A/B ad testing and integration with analytics tools.

Social Targeting : Understanding Social Media Data Mining & Analysis
With the advent of the social web, companies that aren’t actively mining, analysing and using social media data are missing a huge commercial advantage. In this session Chase McMichael (CEO, Infinigraph) will explain how social targeting works, including technologies, techniques and opportunities. He will also highlight the privacy challenges facing the industry.

The Future Has Arrived: How to Get Started in Mobile Social Advertising
Mobile social networking usage is soaring (Twitter access from mobiles is up 347% in the last year alone) and the Mobile Marketing Association expects mobile ad spending to grow 27% to $2.1 billion in 2010. In spite of this many brands aren’t advertising on mobile social networks and in the many popular mobile social gaming sites and applications available. In this session we’ll explain how to leverage this emerging market to secure new customers.

Using Advertising to Drive Social Media Traffic
In this fascinating session E.J Garcia will provide tested and proven strategies and tips on how to effectively leverage social media and paid search to generate new social media connections. He will explain how to integrate paid advertising with social media engagement, including Facbook Advertising and Google Adwords.

Some of these buzz words are new to me, but it’s essential for me to keep up with the constantly emerging digital social marketing tools.

Earlier this year Murray was ranked as having one of the top UK online marketing blogs. It’s certainly great to learn from someone who is successful at practicing what he preaches. And it’s a bonus to discover that he lives nearby in Cambridge!

Tickets are sensibly priced too at under £200; see here for details of venue and speakers too.

See you there…