With trust in politicians at an all-time low after the furore over MPs’ expenses, the publication of an audit of political engagement could not have been better timed.

The latest Hansard Society’s Audit of Political Engagement 6 focuses on Britain’s BME communities – and asks whether an “Obama effect” could be developing here.

I’m not so sure. I believe the “Obama effect” was due entirely to the brilliant online communications strategy which reached out to communities – and listened to them – clawing in millions of dollars at the same time. I don’t believe it was due to the colour of Obama’s skin, but the innovative way he connected with America using social media tools.

The latest Hansard study shows that BMEs have a more positive view of political efficacy than people of white ethnic origin, even though they felt they were less knowledgeable about politics. Regardless of this, 41% of BMEs felt they could change things compared to 31% of white respondents.  Yet BMEs are disproportionately less likely to participate in politics.

Therein lies the challenge, how to enthuse BME communities to participate politically. Like everyone else, BMEs need to feel their views are valued. I remember spending the general election night 2005 in Peterborough where Stewart Jackson stormed to a sensational victory. He had an army of devoted Asian supporters making sure that constituents got out and voted. I was so impressed. But then he had worked hard to earn their trust, respect and loyalty and it paid dividends. They all celebrated that night with a curry at one of the local Indian restaurants.

Grassroots work with communities of all ethnic backgrounds is vital. It’s surely a case of getting out there and involving them, showing that you are interested in what they have to say, just like any other voter. And being genuinely interested. If you are faking it, it will show. Maybe Stewart has some more answers on this.