The Brazilian economy is thrivingBrazil PRpic_sm , according to this BBC Cataratas_12 report. The Economist magazine recently identified what it described as a new lower middle class “emerging almost overnight” in Brazil and Latin America – millions of people who are “the main beneficiaries of the region’s hard-won economic stability”.

Credit must go to Brazil’s president, who as a child worked as a shoe shine boy and peanut seller and only learned to read when he was 10-years-old, Luiz Inacio Lula da Silva.

However, could the protest actions of global environmentalists threaten this booming country’s new feeling of security? They are incensed at Brazil’s importation of rainforest wood and successfully forced officials in one American seaside resort to reconsider its decision to buy $1.1 million wood from Brazilian rainforests to repair their boardwalk.

In an astonishingly successful online campaign, nearly 50,000 e-mails flooded the mayor’s in-box in Ocean City, New Jersey from as far away as Australia, the Philippines, South Africa and New Zealand. However, the Mayor is worried that scrapping the deal could lead to in a lawsuit. However, this could be the start of similar campaigns which will force government leaders and other authorities to place the needs of the environment first.

Ten years ago, Ocean City voted never to use tropical rainforest wood again for its 2.5-mile-long boardwalk that is a mixture of ipe and domestic yellow pine, citing the damage that logging operations are doing to the Amazon. But in January, it decided that it could use wood certified as having been harvested responsibly.

Ipe is a flowering tree that towers over others in the forest canopy and can grow to 100 feet. It is Brazil’s largest timber export, 50 percent of which is sold to customers in the United States. Ipe has been used in boardwalk projects from coast to coast, including Atlantic City, New York, Baltimore, Chicago, Miami Beach and Long Beach and Santa Monica, California. It is obviously big business for Brazil.

But not as big as biofuels. Brazil is determined to continue its global domination as the world’s leading producer of biofuel, it wants to produce enough biofuels to power the world’s cars. However, in order to succeed, it is crucial it proves that its rainforests are not endangered as a result, that they will not be hacked down and replaced by sugar cane plantations.

I remember reading recently that there are 1 million paid up members of political parties in the UK, compared to five million paid up members of environmental groups. Any idea how many environmental members there are throughout the world? One thing is for sure, their influence will grow due to the high profile of climate change, they have the passion to act on their beliefs. Their power cannot be under estimated.