It does seem rather incongruous that on the day we are given our most serious warning ever about the potential devastating impact of climate change, that The Times should be encouraging its readers to fly more.

In fact, its front page banner offers a flight to Europe for every reader, those who assiduously collect their airmiles. So with a daily circulation of 683,333, that’s an awful lot of extra carbon emissions if every reader took them up on their very generous offer. But I agree, it is more exciting than a free packet of sunflower seeds.

Airlines are naturally worried about the future impact on their industry and I hope they find a solution that is environmentally friendly so we ill not be made to feel as if we are committing a crime by seeking out some winter sun.

I fear that unless the world unites to tackle this issue, we will all be issued with personal carbon footprint passports restricting our air miles and car travel each year, all our journeys will be recorded and our carbon emissions calculated.

This is a desperate issue that has to be tackled globally, otherwise everyone will question why we are doing our bit here and other countries are turning a blind eye.

Maybe The Times could start by offering walking holidays to readers instead of free flights, encouraging people to reconnect with their countryside and the environment they are protecting.