The future of our country lies in the hands of today’s youth, they will be our future leaders and decision makers, the heart of our business and industry.

Yet the UK has the highest number of teenage pregnancies in Europe. And this latest study disturbingly shows that the figure has risen most in affluent parts of the country where one would assume people were better informed.

So the sex message is not getting through. One in every ten babies born in the UK has a teenage mum, our teenage birth rates are twice as high as Germany, three times as high as France and six times as high as the Netherlands.

Research shows that teenage mums are less likely to finish their education and get a decent job. They are also more likely to become single parents and live in poverty. Their children are at greater risk of poor health and of becoming teenage mothers themselves. Letting so many teenagers drop out of education and employment creates a major cost to our society and economy.

While I’m sure many parents are doing their best to get the sex message over to their kids, many young people feel too embarrassed to talk about it with them, which is so many of them are still ignorant and ill-informed. Then there are those homes that provide no proper care and guidance to their kids.

Surprisingly, sex education is not compulsory in schools. My son brought a letter home last week saying he could be excused from this if I had objections. It obviously must be made mandatory, but perhaps should not be taught by teachers, but by other young people who they can relate to and ask questions.

Reducing teen pregnancies can be achieved, North Yorkshire managed a staggering 30% reduction by improving access to information and giving free contraception at pharmacies. If they can do it, why can’t other authorities?

The Government should be campaigning hard in teen mags and websites, on cinemas and TV, they should be getting the message over to them in their own language. Providing generous benefits and council housing is no deterrent either.