Charlie Whelan, Gordon Brown’s former spin doctor, writes a rimage egular column in PR Week where he champions the Labour  government. And he continues to massage Brown’s poorly deflated ego.

According to Whelan’s latest column, Labour did "slightly better" than expected in the recent Crew by-election. How much worse could a 17.6% swing against them be?

He unbelievably accuses the Conservative Party of fighting "the most negative by-election campaign in history" – with no mention of Labour’s facile "Tory toff" tactics which clearly turned off voters. Or the reasons why Labour lost.

He also accuses the media of Tory bias, urging the Labour Party to put some "real political pressure on Aunty Beeb", that only then is it likely that the rest of the media "might end this madness". This is laughable too, considering the Labour bias the BBC is renowned for. There are some examples of this on Wikipedia , including Iain Dale’s accusation that the BBC was "doing Labour’s dirty work".

My, how the tide is turning…

Oh, and if Whelan actually read PR Week and checked his facts, he would know that Guto Harri did not leave the BBC to work for Boris Johnson, he was working for public affairs agency Fleishman-Hillard as a senior policy adviser when offered the job as communications director with the new London Mayor.

It’s time Whelan stopped spinning…