Who says celebrity endorsement doesn’t work?  I would have liked one of these £5 eco-friendly bleached cotton shopping bags too, but there was no way  I was going to get up early and queue,  even if Reese Witherspoon, Lily Allen and Alicia Silverstone carry them around.

I’m delighted that these bags carry a simple green message to encourage the reduction of plastic bags. They also look sturdy and practical . The Anya Hindmarch creations have now sold out, and are fetching around £200 on Ebay.

The bag’s must-have credentials were firmly secured when it was chosen as the goodie-bag for guests at the 2007 Vanity Fair Oscar night party. Only 20,000 went on sale in Sainsbury’s.

People queued for hours when a few of the bags were sold at Hindmarch’s London boutique last month, and  the simple bag has become a symbol of ethical intent. It’s cool to be seen to be green.

I can understand queuing to buy a house at a bargain price, but surely not a £5 bag. Have you ever queued up overnight and slept rough so you could snap up a bargain?