It’s very rewarding when after issuing a press release for a client, the 
editors from two Cambridge glossy magazines call almost immediately asking for higher resolution pics to be sent.
The pic in question was Xanthe (left) taken by Pali Rao (right), one of two stunning shots which won him high commendation from the prestigious International Photography Awards.
Pali was naturally proud of this recognition for the second year running and wanted some Cambridge PR, he asked me to promote him locally and in national photographic journals, including Professional 
Photographer and Professional Photographer.
A good story sells itself, and I knew Pali would hit the headlines with his winning creativity, though it makes a considerable difference if a press release is presented professionally. I’m speaking from experience as I have worked in newsrooms and seen how many dull and uninspired press releases end up in the bin.
I overcame a new challenge this week – issuing a press release to national educational and sports correspondents in Germany on behalf of Felsted School, Essex. The school’s hockey team is shortly heading there on tour – with a one of their pupils and team members who is a German international player. I subscribe to a top media database that lists every publication in the world and was able to access these valuable media contacts.
I always feel it is a false economy when companies cut back on PR to save a pound – that’s surely when they need it most of all!
For anyone interested in photography, Pali used a Nikon D2X with tungsten lighting to achieve this winning effect. I think it’s smoulderingly fabulous.
Another good result for ProActive Ellee. Congratulations.
Daily Pundit, thanks, I do take a great pride in my work as most of it comes from referrals – and I want ALL my clients to continue recommending me.
Congrats, Ellee; you do have a great blog, and should be proud of it.
Jean-Luc, You are too kind, may I return the compliment, your site is unique and very impressive and you attract many loyal readers from all over the world.
Ellee
Many thanks for handling my press release so quickly, doing such a great job on the text, and for generating so much interest.
I’m positive that through your knowledge, experience and contacts that Ill achieve much greater response than I would have otherwise.
I’ll definitely use your services again (when I win a big competition!), and recommend you to the people that I know.
Many thanks again Ellee!
Pali 🙂
oooohhhhhlala!
I see what you mean!
Thank you for pointing this out.
you are a super brill rockstar!