I’m sorry to miss this unmissable event in London next Monday as it could provide the elusive answer for PR, marketing and social media professionals about how to measure ROI on the internet. Entitled Monitoring Social Media 2010, it includes some great speakers, and I will be sorry to miss one of my favourite bloggers, Neville Hobson, who is chairing a discussion on Monitoring for

Brands.

I wanted to give it a plug because I so enjoyed the last social media event organised by the same team, Murray Newlands and Luke Brynley-Jones, founders of influencepeople. It was there I came across the viral video marketing agency UnrulyMedia and I later began working with them.

What I like about the events these two guys plan is the quality of their speakers and how sensibly priced they are; it’s really great value at £195 as others charge up to three times that amount for a similar event.

If you miss the London date, then you can always catch up with it in Paris. Any excuse for a shopping trip!