Deep in Naarfuk, life moves at a much slower pace. It is great to see this has been reflected in the village of Deopham where its welcoming sign ask motorists rather quaintly to “drive you steady”.

I imagine this use of local dialect instantly puts a smile on the face of drivers, who are more used to official warning signs urging them to reduce their speed.

You would surely have to slow down to a tractor’s pace in order to enjoy it and go with the flow. A very clever marketing ploy.