First Direct demonstrates its close customer service both inside and outside its bank with the launch of an exciting new Buddy app.

You can learn about it in this fun viral video where their specially trained staff are keen to show  they will go the extra mile for anyone who needs a helping hand, that their bank delivers a very personal service in today’s technological era.

You first saw these friendly buddies when they sprang to the aid of disgruntled commuters in Covent Garden during the recent underground strike.

And the idea is that you will be seeing a lot more of them out when they spring to the rescue of someone in need of a buddy ….